Case Study: GUS Canada Colleges' Virtual Career Fair on Gatherly

Event Overview  On February 25, 2025, GUS Canada Colleges successfully hosted an innovative and highly engaging virtual career fair using Gatherly.io. Unlike traditional video conferencing tools, Gatherly provided an immersive, life-like networking experience that allowed applicants and employers to connect in a dynamic and interactive environment. The event showcased how Gatherly’s unique platform elevates virtual career fairs by fostering genuine interactions and engagement.

Key Success Factors Gatherly’s immersive platform enabled participants to break free from the static nature of traditional virtual events. The event delivered key benefits, including:

• Real-Time Face-to-Face Interactions: Job seekers and hiring managers engaged in seamless, natural conversations, replicating the experience of an in-person event. Employers had the opportunity to network with one another, fostering professional relationships beyond recruitment.

• Engagement-Driven Features: Attendees enjoyed virtual photobooths, interactive arcade games, and real-time polls that kept energy levels high and minimized passive attendance.

• Streamlined Job Applications: A game-changing feature of Gatherly allowed candidates to apply for jobs directly within the platform. This streamlined the hiring process, enabling employers to identify top talent efficiently and facilitating immediate follow-up discussions between candidates and recruiters.

Results & Impact The event’s success was evident in the heightened engagement and positive feedback from both employers and job seekers:

• Increased Employer-Candidate Interactions: The platform’s immersive capabilities led to a 65% increase in meaningful one-on-one conversations compared to previous virtual career fairs.

• Higher Application Rates: The in-platform application feature resulted in a 40% increase in job applications submitted during the event.

• Enhanced Networking Opportunities: Employers reported a 50% improvement in peer-to-peer networking, contributing to long-term professional relationships.

Conclusion  GUS Canada Colleges’ career fair demonstrated the power of Gatherly.io in transforming virtual recruitment events. By providing an intuitive, engaging, and highly interactive environment, Gatherly not only enhanced the attendee experience but also drove tangible results for employers and job seekers alike. This case study highlights how innovative platforms like Gatherly are redefining virtual hiring events, making them more productive, enjoyable, and impactful.

For organizations looking to elevate their virtual career fairs, Gatherly.io offers a proven solution that maximizes engagement and streamlines recruitment efforts.